Insights
Guides, tips & tools
Plain-English help on websites, search, AI and security, written for business owners rather than developers.
Latest
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What is GEO? A plain-English guide for Melbourne businesses
Generative Engine Optimisation (GEO) helps AI answer engines like ChatGPT, Gemini, Perplexity and Google's AI Overviews understand, trust and cite your business. Here's what it is, how it differs from SEO, and where to start.
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Website security checklist
A free, printable checklist to see how well your website is protected.
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Do you actually own your website?
What to check before you hire anyone: domain, hosting, content and accounts.
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How AI-assisted monitoring stops a hacked website
Watch, think, contain, alert: what happens in the minutes after an attack.
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From new websites to rebuilding old ones, from search visibility to scroll-stopping motion. Tell me what you're working on and I'll get back to you.